movieDNA
How Movie DNA Works
Why controversy matters
We start with 20 carefully chosen films. Not the obvious classics — the controversial ones. Films people either love or hate. Where you land on Napoleon Dynamite tells us more about you than where you land on Shawshank Redemption.
Shawshank Redemption
Consensus film — low signal
Napoleon Dynamite
Divisive film — high signal
Your Helix Grows
Every rating makes your Movie DNA more complex. Dimensions unlock as you accumulate data — from Genre to Mood to Director Style to Theme.
Genre 5 ratingsDecade 5 ratingsMPAA Rating 10 ratingsMood 10 ratingsCountry of Origin 15 ratingsDirector Style 20 ratingsActors 20 ratingsTheme 25 ratingsProduction Scale 30 ratings
The Mixing Board
At 20 ratings, you unlock full control. 47 faders. You're the producer. Adjust any dimension to fine-tune your recommendations.
Join 1,200+ people who've discovered their Movie DNA